Ideas that now that common sense or, more generally, be accepted, is rarely in relation to the person who designed. Take section 80-20, for example. Who remembers the Italian economist, Vilfredo Pareto, who observed that 80% of the land in Italy was in possession of 20% of the population. His work has been on the other hand, thinking in everyday life. And today, for example, we take as fact that we are probably at 8% of the time with 20% of our friends, or select “20% of our favorites win 80% of the time.

In general, it is obviously a basic principle is common in the economy: for example, “80% of revenue from 20% of customers.” In the economy, for example, Microsoft reiterated that the fixing of the upper part of the error of 20%, 80% of errors and avoid breakdowns.

So far, so good. But what if you found that: – your site, for example – the Pareto principle does not hold, so good? That 80% of the keywords most important to only 20% of sales? In other words, by focusing on a handful of the main keywords that you can not “real” keywords, potential customers, with which your product or service.

Most webmasters, the 80-20 is that the keyword above 80% of enterprises, but in practice, which was the opposite. In other words, the keywords most rare are those that most companies.

Let me it another way: your site is much more in search of most of its visitors with a wide variety of low band looking for a small group of keywords. And that means focusing on the identification of keywords, a reduction in the amount of search queries is in the total amount of potential customers, say, Google on your site.

What are these keywords? And it is actually increasing my number of visitors?

Well, there are keywords such as, in general, as a Long Tail keywords. “Long Tail” because they are rates, typically more than three words. For example: “Paint” is not long tail, but “outdoor wood varnish for the homeless” is a long tail. Or do you “shoes” “adidas race is almost there. But of course Adidas for women” is a keyword long tail.

Can you the difference between training horses and Quarter Horse training products “? Another example:” Credit card “, the general, but effective keywords Long Tail keywords for this site could be also: “Low-Cost of good credit cards for nurses,” “credit card for people with bad credit ‘,’ credit card low interest rate ‘,’ Corporate benefits of credit cards” and so on.

The basis for reflection on the Long Tail keywords is that, because there is less competition for them, it is much easier for optimal placement in search engines. In addition, it is much more likely that people, including Long Tail keywords are most likely to real customers, but as Internet users. Optimizing your site and provide content for this research are the visitors, seeking information on these and other keywords.

And there is no doubt that the Long Tail keywords is a very efficient production of transport. What is more important, there are thousands and thousands of long tail keywords that are not or very few people are also to be determined, may be available.

Here are four main reasons why you need to use long tail keywords for your web pages search engine friendly user:

First, based on the Long Tail Keyword slowly but surely, more search engines, because lots of web pages indexed, and for certain types of phrases related to your products or services. This means more visibility and greater amount of search engines.

After more long tail keyword purchase report. Visitors who visit your site because they have long tails are very likely to buy your product or service to attend or affiliate programs. By focusing on games of this long tail, zeroing in on is a huge market of potential buyers.

Third, the keyword long tail longer Ranking, because it is typically much less competition. There is also much scope for changes, when you start digging for games that people actually use, if the search words.

Finally, the use of keywords long tail means that your sites have the potential for greater monetization. People who find your site because they are a search engine like Google or Yahoo are great importance for this reason: they are people who for detailed information. They are therefore most likely on the advertisements or subscribe to the feed of your blog or newsletter.

So here is the question: in the long tail represents more keywords corresponding to potential customers rather sales. Good luck!